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ANB HOLDING
Home > Our group
Corporate Profile
Established in 1908, A.N Boukather sal is currently the exclusive distributor of premium automotive brands, namely, Mazda, Piaggio, Vespa, Aprilia, Moto Guzzi, Gilera, KTM, Bajaj and Otokar in Lebanon. It is today one of the subsidiaries of A.N Boukather group holding sal along with four other companies operating in the fields of real estate, rent a car and construction.
History

In 1908, Nicolas Boukather became a pioneer car importer to the Middle East. He was among the first entrepreneurs ever to imports motor vehicles from the United States of America to Lebanon, Syria, and Iraq. His early success transferred to his son, Antoine Boukather, who took a daring gamble in 1968 and introduced MAZDA, a then unknown Japanese car brand to a selective Lebanese auto market.

At the time, he devised an ingenious way of marketing his product, where he lent cars to friends and potential buyers with the simple mantra, “If you like it you buy it, if not, then you can give it back”.

The first cars that were lent out never made it back to the dealership, and Mazda’s success on the Lebanese territories through A.N Boukather started in a significantly “customer comes first” oriented fashion.

Now 42 years since the relations with Mazda were initiated, and more than a 100 years since Nicolas Boukather involved the family in the Auto trade business, ANB, with both Anthony and Nicolas Boukather Sons and Grandchildren to the founders, has become one of the most dynamic, trusted, and valuable new car dealership in Lebanon.

Vision

To spread the joy of mobility to residents in the MENA region by substantially exceeding customer service expectations.

Mission

To be a leading distribution company providing expertise in automotive solutions and services that strives to offer high quality automotive products, service, trainings , and ANB certifications in order to exceed customers’ expectations needing ground transportation solutions in the MENA region.

Core Values
  • Knowledge
  • Excellence
  • Expertise
  • Innovation
  • Action
  • Entrepreneurship
  • Integrity
  • Responsibility
Antoine Boukather

Honorary President of ANB holding
President of the Automobile Association in Lebanon

In 1908, his father Nicolas Boukather became a pioneer car importer to the Middle East. He was among the first entrepreneurs ever to imports New motor vehicles to Lebanon, Syria, and Iraq. His early success transferred to his son, Antoine Boukather, who took a daring gamble in 1968 and introduced MAZDA car brand to a selective Lebanese auto market. Half a century later since the relations with Mazda were initiated, and more than a 100 years since Nicolas Boukather involved the family in the Auto trade business, ANB, with both Anthony and Nicolas Boukather Sons and Grandchildren to the founders, became one of the most dynamic, trusted, and valuable Holdings in Lebanon.

Antoine Boukather is currently the president of the Automobile importers association in Lebanon; an association founded in 1923. The aim of AIA was to institutionalize the sector and place its combined expertise at the disposal of Lebanese consumers. In doing so, AIA thus effectively become the main pillar of the automotive sector in the country.

As the first professional association to be registered in Lebanon and therefore a part of its modern heritage, the association mission is to be a nationally responsible organization whose foremost duty is to inform the Lebanese consumers of their rights and raise their awareness of the malpractices that sometimes take place in car retail. Consequently, in a bid to secure full transparency and access to information for the consumer, our members strive to advocate sectoral, societal, and legislative changes that would benefit both the consumer and the sector as a whole. These improvements will allow Lebanese consumers to make informed and optimal decisions when buying and maintaining their cars.

AIA is engaged in strategic partnerships with civil society organizations are the catalyst for continued regulatory progress within Lebanon.

Being a pillar of the national economy, AIA is determined to strive in their mission and hence contributing to the development of the economy working for a modern legislation that would encourage environment friendly cars, creation of jobs, preserving consumer rights, and inspiring corporate social responsibility activities undertaken by the various AIA members.

Nicolas Boukather

Chairman of ANB Holding and Automotive
CEO of ANB Real estate

Nicolas is currently the Chairman of the board of A.N.Boukather Holding.

He holds an alumni executive program (OPM) from Harvard Business School, an Entrepreneurship Masters from HEC- Paris, a BA in Economics from the American University of Beirut, a French baccalaureate from Notre Dame de Jamhour.

Nicolas is the Chairman of A.N.Boukather Holding and the CEO of ANB Real estate, which is handling today the construction of two major projects in Beirut.

When he rejoined the family business in 2004, Nicolas with his twin brother Anthony took the leadership of the company and succeeded in implementing new strategies leading to growth and innovation, while sustaining the family driven enterprise culture and core values of integrity and transparence.

Nicolas is member of the board of trustees of the children cancer center of Lebanon and general secretary of its board of directors (2016-2018), founded the Lebanese Association for Motorcycle Importers (LAMA), member of Automobile importers Association (AIA), member of the executive committee of Greek Catholic higher council and president of its youth committee, member of Greek catholic charitable association, president of HEC alumni-Lebanon Chapter and treasurer of the board at the Lebanese Italian business council; Moreover, Nicolas is involved in the entrepreneurship ecosystem being a mentor both with MIT Confideo; UK Lebanon tech-hub and board member of Endeavor Lebanon.

He lives with his wife, Cynthia, and their sons Antoine and Andrew in Beirut, Lebanon

Anthony Boukather

CEO of ANB Automotive
Chairman of ANB Real Estate

Anthony is CEO of A.N.Boukather Automotive, Exclusive distributor of Mazda, Piaggio, Vespa, Aprilia, Motoguzzi, Derbi, KTM, Bajaj, Otokar, Shoei, Motorex in Lebanon. He holds an MBA from INSEAD, a masters in management from both EMLYON and University of Warwick, Successfully completed a management curriculum at Harvard university, a BS in Computer science from the American University of Beirut, a French baccalaureate from Notre Dame de Jamhour.

Anthony is perhaps best known, together with his twin Brother Nicolas, for orchestrating the remarkable turnaround of the automotive family business in Lebanon. During his leadership, The company received many trophies including: one of the Fastest Growing company of the Arab world from ARABIA500, Anti-Corruption Winner from The Lebanese Transparency Association, Best Customer Service from Mazda, Best Marketing Award from Piaggio, Excellency Achievement award from KTM.

When Anthony joined the family business, it had 1 multinational brand, around 20 employees in 1 country. Today, ANB Automotive represents more than 10 multinational brands, with >150 employees, and is one of the industry's most profitable Auto Distributors. The vision of the company is "Enjoying Moving Forward". It represents the will of the management team to let the customer enjoy daily transportation and let every team member enjoy his career path at ANB.

The main strength of Anthony is represented by 2 of the values of ANB that is Innovation & Entrepreneurship.

He was the first to develop an automotive Application linked to an ERP for mobile phones for the cars and bike distributors in the Mena Region and many other innovative projects mixing his marketing and IT skills to change the way an automotive distribution functions. Anthony has developed expertise of how family business functions and highly believes in effective corporate governance in family businesses.

Anthony is member of the board of directors of Oum El Nour, founder of the Family business network of Lebanon, member of the YPO and Young Arab leaders, the MEREF, the RDCL (Lebanese business man association), founder of the Lebanese Association for Motorcycle Importers (LAMA), member of Automobile importers Association (AIA), and Lebitalia. Moreover Anthony is involved in the entrepreneurship ecosystem being a mentor both with the UK Tech hub. He lives with his wife, Souraya and their kids Nicolas, Sofia and Sacha in Beirut, Lebanon.

CRM

In 2009, A.N Boukather won the Customer Relation Management Award for the 2008 year. The CRM Award is granted to the best Mazda Dealer in the World in terms of customer relations, decided through a preset evaluation method devised and controlled by Mazda.

The CRM program was established in 2008 with the purpose of giving Customer Relations a much higher priority for Mazda distributors all over the world.  This program applies to Asia, Australia, Latin America and Africa also known as the 4A’s.

The CRM Award is decided on the Following Criteria;

    -Fairness of parts price
    -Fairness of labor price
    -Professionalism of the team; technicians are always kept updated through continuous training
    -Quality of work performed
    -Follow up on clients
    -Courtesy and helpfulness
    -Promptness of service

As a reward, ANB were congratulated by the president of Mazda Motor Corporation, Mr. Takashi Yamanouchi who offered them a commemorative plaque. He had the following to say; “Congratulations for your Customer Relation Management award winning! You have marked the very high score in all evaluation criteria and achieved as high as 80 points in total. Not only your score is good but your performance itself is brilliant as well. We are impressed with your high Repurchase Ratio and Service Frequency”.

ANB’s relentless progress is motivated by our satisfied customers who shared their satisfaction toward our service perfection. Their comments left in the comment box located in the executive lounge, where customers wait for their car to be serviced, gives us additional motivation to always work towards exceeding their expectations.

The Following is what some of our valued customers wrote:
“A.N.Boukather & Mazda…Space for Freedom”
“The secret of success is seeking excellence…That is why I am your customer”
“Having such a great service, professional work and special care makes me feel at home at A.N Boukather”

A.N.Boukather grasps this opportunity to thank all of their customers who helped them reach the top position of the “CRM Award” and will always strive to exceed their expectations.

CSR
  • While servicing your vehicle at A.N.Boukather Service center you will be helping the Children cancer center.1$ from the proceeds of every service invoice will be donated by A.N.Boukather to the Children Cancer Center of Lebanon to keep the Zoom-Zoom feeling alive in every child!
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